Flooring Customers

FACT:

One of every six Tidbits readers is a potential flooring customer.Happy Tidbits reader sitting on her house floor

All are home or condo owners who said they plan to make flooring purchases in the next year.

In a study* of Coachella Valley Tidbits readers, 16.6% specifically stated they intend to make flooring purchases within the next 12 months.

These shoppers will be looking for your flooring products and services in Tidbits. 


Here’s a closer look at this target segment:

Age         % of Total Audience

35-54  • (15.1%)   • Men: 26%     • Women: 74%

55-64 • (26.3%)   • Men: 49.1%   • Women: 50.9%

65+   •  (57.2%)   • Men: 49.4%   • Women: 50.6%


46.4% Have annual household incomes of $75,000 and up:

Couple hugging in new house

30.5%…$50,000 – $74,000

14%…$75,000 – $99,000

21.1%$100,000 – $149,000

11.3%…$150,000 and up

 

 

86.2% are likely to clip and use store coupons • •

 48.5% do not read the Desert Sun   93.8% do not read the Press Enterprise

98.1% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.


REACH THEM ALL in the Coachella Valley’s best loved and most widely read weekly publication

Call us today at: (760) 320-0997, or email at: valleybits@msn.com

to find out how easy it is to start your cost effective advertising schedule.

Click here to view the Flooring Customers PDF.

*Date based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group.