Snowbird Readership

FACT:

Tidbits is your direct line to our Snowbird Visitors!

Snowbirds Smiling.Reach the important “Snowbird” audience segment with your advertising message.

 An important fact to know:

Not only does our annual Snowbird population love the spectacular scenery and idyllic weather of our beautiful Coachella Valley, but they also love Tidbits!

 

These survey findings reveal interesting facts about this loyal and upscale segment of the Tidbits reader audience:

Snowbird flying with suitcase and paper 24.3% of regular weekly Tidbits readers are half-time or seasonal Coachella Valley visitors

57% are Female

43% are Male

78% are U.S. Residents

21% are Canadian

18% are age 55-64

74% are age 65+


Household Income Information:

34% have annual household incomes of $100,000 and up:

     • 25.4%…$50,000 – $74,000

     • 18.5%…$75,000 – $99,000

     • 14.6%…$100,000 – $149,000

     • 19.4%…$150,000 and up


 

54% do not read the Desert Sun    97.1% do not read the Press Enterprise

97.6% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.


Don’t miss the opportunity to target your advertising to this seasonal, motivated and upscale audience. Call us today at (760) 320-0997 to find out how easy it is to start your cost effective Tidbits ad schedule!US Canadian Flag crossed

Click here to view the Snowbird Readership PDF.