Tidbits Audience

FACT:

What do more than 70,000 Coachella Valley residents

and visitors have in common?

Tidbits "good news" and family friendly content are appealing to a broad reader audience.

They  all  love  TIDBITS!


Here’s a quick look at this captive, motivated audience:*

  • 55.5% are Female
  • 44.5% are Male
  • 74.8% are Valley Residents
  • 24.3% are Regular Visitors
  • 20.0% are age 55-64
  • 61.9% are age 65+

House on handsInteresting Household Income facts:

28.7% have annual household incomes of $100,000 and up:

  • 26.4%…$50,000 – $74,000
  • 15.0%…$75,000 – $99,000
  • 15.4%…$100,000 – $149,000
  • 13.3%…$150,000 and up

These readers said in the next 12 months they will purchase:

Flooring…..16.2%     Household Furnishings…33.6%

New Car…..19.0%     Patio Furniture…..15.1%

Used Car…..10.5%    House/Condo…..9.0%

Investment Property…..10.1% 


54.6% Do Not Read the Desert Sun     94.1% Do Not Read the Press Enterprise

96.8% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS

*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group

You can reach them ALL with your ad in TIDBITS.