FACT:
What do more than 70,000 Coachella Valley residents
and visitors have in common?
They all love TIDBITS!
Here’s a quick look at this captive, motivated audience:*
- 55.5% are Female
- 44.5% are Male
- 74.8% are Valley Residents
- 24.3% are Regular Visitors
- 20.0% are age 55-64
- 61.9% are age 65+
Interesting Household Income facts:
28.7% have annual household incomes of $100,000 and up:
- 26.4%…$50,000 – $74,000
- 15.0%…$75,000 – $99,000
- 15.4%…$100,000 – $149,000
- 13.3%…$150,000 and up
These readers said in the next 12 months they will purchase:
• Flooring…..16.2% • Household Furnishings…33.6%
• New Car…..19.0% • Patio Furniture…..15.1%
• Used Car…..10.5% • House/Condo…..9.0%
• Investment Property…..10.1%
• 54.6% Do Not Read the Desert Sun • 94.1% Do Not Read the Press Enterprise
• 96.8% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS
*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group
You can reach them ALL with your ad in TIDBITS.