FACT:
What do more than 70,000 Coachella Valley residents and visitors
have in common?
They all love Tidbits!
Here’s a quick look at this captive, motivated audience:*
- 55.5% are Female
- 44.5% are Male
- 74.8% are Valley Residents
- 24.3% are Regular Visitors
- 20.0% are age 55-64
- 61.9% are age 65+
Interesting Household Income facts:
28.7% have annual household incomes of $150,000 and up:
- 26.4%…$65,000 – $99,000
- 15.0%…$100,000 – $149,000
- 15.4%…$150,000 – $199,000
- 13.3%…$200,000 and up
These readers said in the next 12 months they will purchase:
• Flooring…..16%
• Household Furnishings…34%
• New Car…..19%
• Patio Furniture…..15%
• Used Car…..11%
• House/Condo…..9%
• Investment Property…..10%
• 55% Do Not Read the Desert Sun
• 97% Said they NOTICE AND READ the advertising in Tidbits.
*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group
You can reach them ALL with your ad in Tidbits.
